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Battle Rap News

GO-RILLA WARFARE's The Blueprint Live Coverage

September 19, 2014, 10:56 pm

Our team will be giving you free updates on GO-RILLA WARFARE's The Blueprint event in this blog until the event is over. Don't forget to refresh the page, as we will be posting stuff all day.

***Click here to purchase the PPV***

You can also follow us here:


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***Click here to purchase the PPV***


Aye Verb vs Daylyt

Charlie Clips vs Big Kannon

Head Ice vs X-Factor

JC vs Danny Myers

Young Kannon vs Cortez


















Snoop Dogg's Gladiator School LIVE COVERAGE

September 19, 2014, 10:14 pm

Our team will be giving you free updates on Snoop Dogg and Murda Mook's Gladiator School event in this blog until the event is over. Don't forget to refresh the page, as we will be posting stuff all day.


You can also follow us here:


YouTube | Twitter | Instagram | Facebook | Google Plus




Click below to see all behind-the-scenes footage or subscribe to us on YouTube

T-Rex vs Rum Nitty

Young B vs B Magic

Hitman Holla vs Calicoe

John John Da Don vs Arsonal

E Hart vs O'fficial

Ms Murk vs Chayna Ashley

Phara Funeral vs Couture

















Rap Grid Exclusive: On The Fly With R Zilla (100 Bars Magazine)

September 16, 2014, 11:57 pm

Image by Rehab Regime




By Nettie McFly


NM: Why did you start 100 Barz Magazine?


R Zilla: Well, 3 years ago, I started off doing a magazine that only covered one artist at a time. It really didn’t get much attention, So I decided I’d do one covering the culture as a whole.


What was your first issue of 100 Barz Magazine and How did you piece it together?


The first issue was with B Magic, and I actually did the whole issue myself, it had like eight people in it. I don’t remember everyone in it . I’m a graphic artist first so I took the pictures, designed it, I did all the interviews, I reached out to people to feature adds in it, and it took about two months to put it together. After I was done, I was like fuck.. I got thirty days to do another one. I was like this ain’t gonna work.  So I reached out to some people and gathered a team and that took some stress off of me.


What was the reaction from the first issue?


It was cool. I don’t  think a lot of people knew what it was, they thought it was a website. But as the months went on , I’ve been getting great feedback and interviews have been blowing up so that’s good.


On average, how often does someone reach out to you for a feature?


Everytime I drop an issue it’s at least like thirteen people who reach out to get in the next one.


I know you’re a fan of battle rap or else you wouldn't have this magazine, So What was the first battle you saw that really peaked your interest in the battle rap culture?


I would say Mook versus Millz. Yeah that was the first battle I saw on tape. After that battle, I had to get more S.M.A.C.K DVD’s.


So where are you from?


I’m from the Bronx, born and raised.


So are you focused solely on battle rappers for your magazine?


No, I’m looking to reach out to other artist  outside of battle rap.


You stated earlier that you were a graphic designer first, Do you still do graphic design or have you decided to walk away from that?


I still do graphic design. I first came in with Vague for King Of The Ring.  I saw the event and they had a flyer for the next event, and the flyer was kinda trash so I reached out and I did some work for them, then I just kept going from there. So I’ve been around for a minute. I just like to be behind the scenes.


What else have you done behind the scenes?


I have done work for Straight Stuntin’ Magazine, a whole lot of artist mixtape work,

Queen Of The Ring, etc.


So what are you looking to achieve in the Battle Rap Culture?


There’s a few things I have planned that I don’t want to put out there just yet, as far as 100 Barz Magazine, I want to start putting out limited amounts of issues. Also I’m working on clothing to go along with the Magazine.  I’m just expecting to enhance 100 Barz and the culture.


What can you say to sum up 100 Barz Magazine in one sentence?


100 Barz Magazine is the future, it’s our XXL for the Battle Rap Culture.


Follow Nettie McFly on Twitter

Let's Talk Numbers: Do Views Equal Fans?

September 15, 2014, 12:32 am

Image by Rehab Regime



By Quest MCODY


The battle rap community is growing, views are rising and its audience is changing. There was a time when, in order to gain recognition you had to travel the country. Now with the help of YouTube, a battle rapper can become "famous" rapping in his backyard. Rappers like, Murda Mook, Serius Jones, Loaded Lux, Midwest (Young) Miles and X Factor were part of the first wave of battle rappers to benefit from YouTube along with Reed Dollaz and the now-popular Meek Mill. Even before YouTube was the place to be, SMACK DVD's were being sold and distributed nation wide giving legs emcees that may have been restricted from national recognition otherwise.

"Men lie, women lie, numbers don't."

Jay Z made this statement so popular that he should have been given a co-writer credit on Yo Gotti's single "Men Lie, Women Lie" that had the club scene on fire a few years back. Now that battle rap is on the rise again, views are up and stars are being made! But are they really? Does 1,000,000 views mean 1,000,000 people watched your battle? How many times do you watch your favorite battles? A few times over right? Do the math.

Saying 1,000,000 views equals 1,000,000 fans is like Kanye West saying he sold 10 million copies because the million people that purchased his album have listened to it 10 times. Maybe Jay Z was wrong. Maybe numbers do lie. Well at least repeat viewing implies that there is some sort of interest in what the viewer is watching. This is the area battle emcees stand to gain the most ground.

As battle rappers we need to smarten up. Getting paid to show up and rap has always been a perk I enjoy, but what about the EXTRA money out there? How many battle rappers have sponsors? People that are actually willing to pay YOU to represent their product in YOUR battle. I know there's a handful of them that do, but there could be
so many more. If you are one of the battle rappers fortunate enough to get 500,000 plus views per battle, maybe hiring someone to seek out sponsorship would be a good idea. If you aren’t there yet, finding management to seek out sponsorship, as intuitively as a new battle or “Proving Ground” opportunity is just as important. I'm just saying, aren't we playing this "game" to make money? Now before the "true hip hop heads" jump down my throat (pause), we do this for the love, but why not get paid for what you love to do (i.e. Kobe Bryant?) The NBA pays its players and reaps the benefits of their talent. The exceptional players end up with endorsement deals that triple their NBA income and help build a brand (i.e. Michael Jordan.)

The battle rap fan base is pretty small in comparison to the rest of the world. Some
of the things we go crazy about in a battle are only usable in the small yet growing audience that we rap to. Example: "Stolen Tapes." If you are not a die hard battle fan you probably don't know or care why the crowd went crazy when I pulled out that tape during the 'Marvwon/Quest MCODY vs Soul Khan/Dirtbag Dan' battle. (7:48)

A lot of you have no idea what the heck that tape thing was about, but the select few that may have followed Jumpoff in 2007 might.

Soulja Boy made it evident that twitter followers and YouTube views don't necessarily help sell albums, so why the hell are some of us so hung up on views & followers? Well, that's easy. Its all some of us have to talk about. Anybody with a friend following or a page impression program can get followers & views, but now it’s a little more obvious than before. Not accusing anyone, just saying that it's fairly simple to pull off. There's a reason 50 Cent, Bow Wow (yes I referred to him as Bow Wow. He’s lucky I didn’t add “lil” to it) and Soulja Boy used to brag about YouTube views - they make a certain amount of money per view. Hell, 50 allegedly made a few million a few years back just tweeting. What makes him so special is that he has an interest in more than one specific area. If you take rap away from him, he'll not only survive, he'll succeed.

I urge any emcee in this battle scene to explore the options in and outside of our close-knit communities of battle rap enthusiasts. I am grateful for the opportunities outlets such as SMACK, Grindtime, Don’t Flop and KOTD have given me as well as my fellow battle emcees, but if they shut down tomorrow, I'd be OK. I "held out" from battling a while back for what I now know to be the wrong reasons, but it actually helped me much more than I ever could imagine. I learned how to utilize and in many cases I discovered my other talents. I'm concerned that with some of our "biggest stars" may be holding all their eggs in one basket dying down just as battle rap did a few years following hype around the 8 Mile movie.

I’m glad to see artists utilizing this outlet to broaden their horizons. Just remember: take advantage of opportunity, not the other way around.


Follow Quest MCODY on Twitter


September 10, 2014, 11:35 pm








By Crow


At this point in time it's pretty clear that the #1 league in the Midwest is Go-rilla Warfare. Mz. Gracie and company have been building up a pretty respectable catalog as of late, along with a string of good battles to feed that momentum.


Now, they have unveiled "THE BLUEPRINT," the follow up to the "THE CROWN" event. "THE BLUEPRINT" is a 2-day event. Day 1 is geared toward giving shine to the up-and-comers while day 2 is the main serving. Both cards look great on paper. Day 1 offers a monstrous main event in the form of Nuborn vs Brixx. Names like Sammy Wild 100’es, Brooklyn carter, Lynx Montana, Heavy Half, Steve Staples, Gauge, D Flamez , D Eagle, Prince Lord, Mr. Mill$, C3 and Lexcee Babee round out the card. Day 1 is filled with the next generation attempting to make a name for themselves.


This is a good step in the right direction. If “THE CROWN” was the event that showcased who's in charge, then “THE "BLUEPRINT" event is a declaration of supremacy. This event is bigger and (on paper) reads better than the last event. It covers everything from the top tiers to the unknowns.



Check out the flyers:





Let's look at Day 2…




(Day 2)



[Young Kannon vs Cortez]


Should be a great battle.


Tez going need to make a statement following all of the frustration from NOME 4 getting cut short during each of his rounds against Rex. Young Kannon did great against DNA at the last Go-rilla Warfare event. Young Kannon is hungry and Tez is going be on his A game. Battle should be good.




I have to go with Young Kannon on this one. His last performance on this stage was the best YK battle rap has ever seen. Expect pretty much the same results here. With Cortez’ name bringing the best out of YK  


[JC vs Danny Meyers]


An intriguing battle.


Both are known to be aggressive and with both coming off losses, this battle should produce fireworks. Danny Meyers flow is of the non stop kind. That approach alone can win battles these days. JC is a expert at associated wordplay and sneaking in punches unnoticed.




I want to go with Danny here, especially with that giant Verb battle coming in October, but that's the reason I'm choosing JC to win here. Danny is more than likely thinking about Verb while preparing for JC. I could be wrong, but that's the pattern in battle rap.


[Marvwon vs Shotgun Suge]


One is from jersey…


The other is from Detroit…


If you know battle rap like I do, you know pitting someone from Jersey against  someone from Detroit can yield an assortment of results. Hopefully none of them include shots at a dead man.




Marv is a legend and has nothing to prove at this point. Watching him battle nowadays should be a treat to many fans. Shotgun Suge, on the other hand, has found new life. Great showings against (Rosenburg) Raw and Rex has me predicting a Shotgun victory.


[Aye Verb vs Daylyt]


Verb treats the Midwest events like it’s the URL, so no worries as far as the "not trying because its KOTD" excuse. Verb should be on his A game. Daylyt has the momentum coming into this battle. After a great showing against Arsonal at Udubb's Annihilation. A big battle with Daylyt is tricky as fuck these days.




Too close to call in my opinion - it could go 2-1 either way.


Verb is coming off two dreadful performances in KOTD is going want to re-establish his reputation. Daylyt is either going to come in there with a third round antic or a mission to destroy. Either is going to be good. I'm going to play it safe and put my wager on Verb to edge out a close battle in the MIDWEST.




[X-Factor vs Head Ice]


A battle with history is always a great look. This battle was supposed to happen on the night of Loaded Lux vs Midwest Miles. Fast-forward to the "Blueprint" event and you have this pair finally meeting up. X-Factor has been on the decline lately, while Head Ice has been steadily working. Hopefully X-Factor’s last hurrah can bring out the best in "ICE."




X-Factor been on the decline way before this layoff, so I'm expecting ICE to just do what he does best. Rap and outperform the Detroit vet here in a possible 3-0 victory.


[Charlie Clips vs Big Kannon]


The 2014 Big Kannon is a dangerous battle rapper - no matter the platform. Last time Big Kannon graced the Go-rilla Warfare stage, he easily out-performed another fellow Chicagoan by the name of “Big T.” Clips, fresh off his battle with Daylyt, is no stranger to these situations. He's up against another top tier opponent away from home. This battle has “classic” written all over without a URL label.


Clips has a fan-friendly style, which consists of easy-to-follow schemes and punchlines. Kannon relies heavily on schemes and intricate/clever wordplay. He likes to dress his punches before they land, which may cost him in this battle. By the time Kannon warms up, Clips may already be up a round or two. I don't think Big Kannon is going to let this happen though - this is the biggest battle of his career. He's not going let Clips upstage him that easily on his own platform. Expect the best Kannon (ever) to go up against Clips.




2-1 either way


“THE BLUEPRINT" is definitely an event to be purchased. Besides the obvious themes being the return of a few battle rappers, the card offers a lot of interesting and compelling battles. Any battle fans abroad, or hip hop fans living in the Chicago area should attend THE BLUEPRINT.


Written by Crow for Rap Grid



Crazy Battle Card In Detroit November 8 (Barbarian Battle Grounds)

September 10, 2014, 4:47 pm


It's going down in Detroit!

Ill Will vs X-factor

Marvwon vs Charlie Clips

Quest Mcody vs Daylyt

Moe Dirdee vs Young Kannon

Plus more!!!! Tickets available now!!!!


watch trailer

click link for tickets



September 9, 2014, 11:28 pm

Image by Rehab Regime






By Rocky (boom bap)


I watch a lot of discovery channel, national geographic, and animal planet. I can't tell you how many times I've watched a lion, a wolf, a bear, etc., take down its prey by going right for the jugular. It's bloody. It's eye-opening. But most importantly it's REAL! That beast has cold eyes, with a mouth dripping blood off its fangs, and all you can think is: that thing is trained to be a straight up KILLER! Its how it is in the wild, and its why we respect these predators and know not to mess with them if we ever cross paths.


Take the battle scene. We got the schemers, those who rely on comedy, those who lean on their flow, those who dig up dirt and use personals. Its all entertaining in the grand scheme of things, but for many of us, it's those "killers" and those killer performances that we reserve a special place for. I am talking cold, calculated, un-relenting killers. And no, I am not talking about battlers who just talk about guns and street shit, I am talking about Hollow balling up his fists getting up at Big T with "that's the Don's shit!". Bigg K breakin' "ya shit wearin' oven mits" kind of twisted. Daylyt's first intro with the mask taunting: "I want you to look yo killer in the face". Not a single one of us can help but make the lemon-juice face and shake our heads at how un-relenting that damage can be. If you've ever felt the chill from a line that hit that hard, then you know exactly that killer feeling I am talking about.

Lets face it, battle-fans are not the typical run-of-the-mill type of people. We clearly have an appreciation for great rhymes, have a passion for competition, but most importantly we openly enjoy watching two people humiliate and destroy each other. Before folks judge us for those who are casual fans to battling, are we so different than where society is headed? Is there a reason we love movies with big explosions, fight scenes, murder, guns, violence, etc? Is there a reason UFC is one of, if not the fastest growing sport in the world? When we drive by a car wreck, we try to look away, but we all wanna see the carnage. It all comes full-circle for battle-heads. We accept that we enjoy hearing those get punished, and openly walk past any gray lines when it comes to seeing one person annihilate someone else. I always feel like there is secretly a small killer in every battle fan that lusts for watching someone inflict that verbal pain on their opponent, and yet we all at the same time feel conflicted inside wanting to see mercy. Like Pat Stay said to Math "the same hand I reach out to help I'll beat you to death with". It sums up what a lot of us go through: watching a dude destroy their opponent while wanting to help the victim. We can't stop reacting wildly to the assault of lines, and yet a part of us at the same time wants to be like: "Ok man, let the man live, he's had enough. Let him live!". Those moments end up becoming immortalized via the captured video, and at times become the most electrifying and memorable moments in our scene's history.


We've all had to watch a ref pull away a boxer at some point beating the shit out of his opponent. How much damage can we let the dude inflict as the entire arena stands on its feet beckoning the massacre to continue? Yet In battling, our hands are tied with imaginary handcuffs, and we can't reach onto that stage or into that ring to hold back what a killer would say to his opponent. That's in the discretion of the writer. The hosts can only stand and watch like the rest of us, and are helpless spectators that are just thankful like us all that its not them getting whooped on. One things for sure, by the oooohhs, the aaahhhhs, and the cringing yet oh-so mesmerized looks on the faces of fans in attendance: we battle fans love the pain inflicted. We eat that shit up. We crave more, like folks in the Coliseum use to cheer on Gladiators killing one another. We enjoy it for sport, and for the art of rhyme, but like Dexter we walk away with a grin, waiting for the next time a battle feeds that same sadistic hunger.



Where are more of these killer performances? Why are more folks not going right for the throat rather than relying on the current fad of just word-association and schemes these days? Its great that folks want to show their creativity with their raps, but the bare bones of this scene was always to see 2 mc's face-off and compete, and goddammit if we don't want to see them literally try and murder one another with words. I say let there be blood, and let it spill from the pen to the page, from the mics into the camera, and from our speakers pouring into our ears, where like a crime scene it leaves a stain in all of our heads. The blood-thirst is real folks. Yes the thirst is very real.


boom bap


Follow me at: No Where

(Stop following others and start leading ya'self)



September 7, 2014, 5:15 am

Image by Rehab Regime




By Drect


Yes, I said Cassidy can beat Dizaster.


When I first heard the battle announcement, I was mad.  How could Cassidy come back and not battle someone who specializes in writing punch lines?  How could he come back and NOT make his battle league debut on URL?  How could he come back and NOT battle Conceited?  I felt deceived; the battle culture that I love so much has been toying with me lately.  On one hand, I was happy for my boy Dizaster, who will be getting a well-deserved pay day and a nice matchup. On the other hand, this wasn't the match fans wanted.


Reluctantly, I watched the press conference.  If nothing else, I knew I had to write something about the battle on Rap Grid to bring more traffic to the site.  Halfway through the press conference, a few friends and I found ourselves laughing along with the crowd and actually enjoying the video, despite Cassidy appearing as a hologram on stage.  Every time Dizaster brought up a decent point, Cass seemed to deliver a crisp rebuttal.  His sky-high confidence and arrogant (yet hilarious and well-articulated) points caused me to pause for a second and think to myself, "Wait ... Maybe he can beat Dizaster."


Do not mistake my intent.  I am not saying that Cassidy will beat Dizaster, just that it is a possibility.


At one point in time, a large portion of battle rap fans thought (music) industry rappers could effectively jump into a battle league and put on a top level performance (that would rival those of the greatest battle rappers.)  Some time in between Canibus' notebook and Joe Budden vs Hollow, most of us realized that battle rapping and music making do not exist on parallel planes of the space and time continuum; it take two different skills sets for one to excel in each arena.  With this realization came an unprecedented amount of hate, disgust and loathe for any "industry rapper" that even toyed with the idea of making a debut in a battle league.  I respect the opinions of most my peers, but do not take kindly to the "bandwagon hating" that I believe has become the norm in the "celebrity vs battle rapper" argument.  After giving it some serious thought, I am confident that Cassidy can excel in this modern era of battle rap.  Not a believer?  I've prepared a case study on the downfall of those that came before Cassidy and why he doesn't share the same fate as his celebrity predecessors.  Break out your notepads; there is a science to this.



Mac Lethal made a comeback to battle The Saurus with one day preparation and put on one hell of a performance.  This is the most overlooked battle comeback of all time.  A special case due to the fact that Lethal relied heavily on (perfect) freestyle rebuttals, flips and comedy.


No one is sure if Cassidy even possess this skill set, but his opponent does, which will definitely make victory hard to come by.


Serius Jones is a very beloved and charismatic person.  Whatever rust he had during his comeback battle with Charlie Clips was masked by his first round rebuttal and Charlie’s lack of a third round.


Cassidy doesn’t have the same type of fun-loving personality as Serius, whose ability to clown people could work in his favor against someone as aggressive and dynamic Dizaster.  Essentially, this gives Cassidy less room for error - especially if he doesn’t have any material that will make the crowd laugh.


Canibus is the clear example of what not to do in a battle.  On top of him not being prepared and spitting lackluster material, his mindstate coming into the battle was questionable.


Cassidy will not have any of these issues.  Matter of fact, no one but Canibus will ever have any of these issues.  (I didn’t mention the notebook on purpose.)


Reed Dollaz had a few classic moments in which he revisited that throwback aggressive in-your-face Philly battle style that he helped make very popular in the early days of youtube.  The problem here is that Reed tried to make too much of an adjustment - he did not play to his strengths enough.  Fans wanted to hear more “Is he John John, John Cena, or John Legend?” and less (attempted) double meanings and wordplay.


Cass is not only one of the pioneers of the classic philly style, he is arguably the best punchline rapper of all time.  His knack for manipulating words and spitting socially-relevant material may leave fans hard pressed to say his style is out-dated.  Cassidy has the ability to win over both old and new crowds with HIS style of battle rapping alone.


Joe Budden slowly walked across the stage and took his time adjusting to a live battle crowd.  He had a lot of “rapper-performing-a-show” habits that didn’t properly translate into the battle realm.  The way Joe constructs his metaphors and punchlines isn’t as fast paced as the norm for a professional battle rapper.


Unlike Joey, Cassidy’s style is more battle rap than music performance, so he shouldn’t run into the same obstacles.  The only question is: Can he keep up with Dizaster’s pace or find some way to neutralize it?



Let’s take a look at some bars from both Dizaster and Cassidy on paper:


Dizaster -  Round 1 vs DNA (2011)


“I do this for my fans, you motherfuckers ain't shit to me

Are y'all kidding me? I'm fucking bum rushing the enemy

These knuckles will leave you buckling instantly

Start punching you viciously, uppercuts will leave your stomach in misery like muscular dystrophy

That's for thinking you can come online publicly dissing me

You can pop your fists while I'm still crushing you physically

This shit is child's play, you get ate side ways like the number infinity

I said, you need artist development 'fore you come on the blog and then mention me

I'll stomp you out and make you a part of this history

*Organik signals to call time*

Don't show me that cause this is about to be the bodybag of the century!

Hold on! Hold on! You motherfuckers ain't shit to me

They say karma's a bitch, for you it's probably dentistry

Because the part of your mouth that's missing is only a reflection, of what's scaring you mentally

So the gap between your teeth exists merely as an object of imagery to distract you from the real gap between us and that's bars and delivery!


Cassidy - 2002 Freestyle


“The shit I spit in my rhyme shit I say in a conversation

Cats kinda on my pipe, but they kinda hatin'

One minute I'm hot, one minute I'm wack

But I finish a rap in fifteen minutes or flat

I hit the sixteen before Swizz finished the track

Make some noise, the boy from big business is back

I got that put it in your nose and sniff it

My record's like the directions to the road to riches

I knock down your door like Jehova Witness

And bring niggas in your crib like your older sisters

You can't hold your liquor, stop drinkin'

Cause you not thinkin'

But watch you sober up when that shot's stinging

And the box stinkin murder for hire

Spread your herb ass on the grass like fertilizer

I heard your album ain't get nowhere

What happened

I'm going Platinum like Sisqo hair”


Obviously, there is a nine year difference in when these lyrics debuted, so the first thing you may notice is the outdated reference of “Sisqo’s hair” - dont focus on that right now.  


Dizaster’s first round against DNA is one of the best rounds in battle history - he gets no better than this: you can see where he adjusted his material on the fly, exercised his vocabulary and used his ability to tailor his biggest punchline to fit his opponent perfectly.


Lets be honest - Cassidy can spit this same verse right now in a battle and it would be a lot better than some overhyped mega-popular battlers, whom I will not name.  The material needs an update and the punchline rate needs to be raised.  He can’t afford to not use personals or say irrelevant punchlines for too long, unless his momentum is CRAZY or Dizaster messes up.  Til this day, i’ve never heard anyone say “Knock on your door like a Jehovah’s witness and bring niggas in your crib like your older sisters.”  If Cassidy can cook up five or six regular bars like thta (per round) and mix his material with a good personal attack, the battle should be great.


If you doubt Cass’s ability to write on topic, watch the CRAZY gospel verse he spit at a Hot 97 concert or his remix of Nicki Minaj’s “Lookin Ass Niggas.”



DIzaster is undoubtedly one of the top 10 battle rappers of all time.  He has had a few slip-ups recently, but I expect him to be in top form.  

There are three variable here:


  • Performance - Dizaster’s live performance is crazy, there is a very small number of battle rappers that can match his intensity, if Cass can come close at all, it will be HUGE.


  • Writing - Is Cassidy going to just say hot punchlines, or is he going to say hot punchlines that tie connect directly to the situation and have a impact on Dizaster?  There is a big difference.


  • Capturing the Moment - Dizaster’s freestyle ability and spontaneity give him the ability to escape defeat or place his opponent in a very large body bag.  To the general public’s knowledge, Cassidy may not possess this same skill.


Im not that guy that is going to sit here and tell people, “Don’t sleep on a legend” and give you a drawn-out biased fan-boy opinion because I collected all of Cassidy’s mixtapes in high school (I didn’t, but my boy Evan did.)  Realistically, Dizaster has a big advantage, but Cassidy isn’t stupid - he knows exactly what to do.


I have a good feeling about this one.


Follow Drect on Twitter



September 5, 2014, 8:53 pm

Image by Rehab Regime





By J Pro


When Lush One announced Fresh Coast Media Group’s collaboration with FilmOn TV, many disgruntled battle rap fans took to message boards and Facebook groups to voice their ill-advised displeasure.  They created threads about Lush being a “sell out” and turning his back on King of the Dot. Maybe those opinions were rooted in the way he transitioned from Grind Time to King of the Dot, albeit under completely different circumstances. Perhaps the announcement didn’t provide the clarity that people expected. Either way, the negative reactions and accusations were misguided. Maybe I can help people understand the plan moving forward.


But first…


Battle rap fans don’t realize how much effort and money Lush has invested sacrificed to ensure that west coast battle rap remains a dominant force. I’ve worked closely alongside Lush, Avocado, Aspect One and the rest of the KOTD family since late 2012.  We’ve all made sacrifices. Some events have been financially successful; others have failed. Lush has personally bankrolled some of the best battles of 2013 and 2014. At times, he’s made his money back. Other times, he hasn’t. I’ve offered Lush a disproportionate amount of our proceeds and he’s consistently insisted that we split our profits evenly. The most common response I’ve gotten from Lush is, “It’s whatever, dog. I ain’t trippin’… as long we made history.” I’m not sure what Lush’s business dealings were like before late 2012, but he’s always been straight up with me. Lush made a power move by teaming up with a well financed company. In doing so, he granted us the opportunity to work with a bigger budget, limiting our financial risk. Our goal isn’t to abandon the KOTD ship. The goal is to produce better content for KOTD without going broke in the process.


The Plan Moving Forward….


FilmOn TV is a free internet-based TV service owned by billionaire heir, Alki David. The site licenses over 600 channels, including a battle rap station that has been airing Fresh Coast classics on repeat since July. In addition to past battles, Fresh Coast Media Group, an artist development company spearheaded by Lush One, will provide behind the scenes and music-related content to the channel. The folks at FilmOn know that battle rap has tremendous outreach. Their aim is to garner the attention of battle rap fans with the hopes that they’ll become regular users of the site. We intend to promote FilmOn using the KOTD channel, which currently has over 250,000 subscribers and over 70 million channel views. Basically, they give us budget flexibility, we give them content for their PPV service and promo for their website.


Some things will stay the same; some things will change. The core KOTD West Coast staff, Lush One, Aspect One, Avocado and myself will remain in place. We’ll continue to work closely with Organik and the rest of the Canadian staff. Currently, KOTD West Coast battles are released 24 hours after a given event onto in pay per view format. Within weeks the battles are uploaded on YouTube. We’ll use a similar timeline for releasing these battles. So, what’s different? Battles will be released onto FilmOn’s pay per view platform before being uploaded onto the KOTD YouTube channel.



We don’t know how this whole thing will play out, but I can assure you, we don’t intend to leave KOTD. We don’t intend to suddenly break off from a company that we’ve built with as a team. We don’t intend to replace KOTD West with Fresh Coast Media Group or FilmOn TV. Conversely, we intend to improve the KOTD product that we’ve been diligently working to perfect.


FCMG, FilmOn TV and KOTD:


·      The main focus of Fresh Coast Media Group is artist development.

·      FilmOn TV will host PPVs, exclusive content and behind the scenes footage.

·      All west coast events will be heavily associated with KOTD, battles will continue to be uploaded onto KOTD’s YouTube page and cross promotion will occur between FilmOn TV and KOTD.


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Bone Crusher vs Mike Jones Going Down On The Fredro Starr vs Keith Murray Card!

September 4, 2014, 8:56 pm

s/o to emcee war. The card is getting pretty interesting!